Marketing tips

69% of SEO teams now budget for AI search visibility, up from 38% last year. Where UK engineering and manufacturing firms actually get SEO and content marketing done.

Real regional data on London, Manchester and Birmingham's manufacturing markets, and why proximity to a marketing consultancy matters far less than sector expertise.

A survey of almost 2,000 UK SME marketing decision-makers found engineering among the sectors most at risk from having no marketing plan. What actually fixes it, without a 40-page strategy document.

Only 7% of businesses without a dedicated team hand lead generation to an agency. What connected, technical B2B lead-gen support looks like for UK manufacturers, and why it's usually missing.

TrustRadius found 94% of B2B buyers fact-check AI research before trusting it. Here's what UK engineering and manufacturing websites need to pass that check.

A Gartner survey found 67% of B2B buyers now prefer a rep-free buying experience. What that means for how UK engineering and manufacturing SMEs should vet case-studies writers, SEO content providers, social media partners and lead-gen consultants.

33% of B2B marketers call measuring content effectiveness a top-three challenge (CMI, n=1,015). Most UK manufacturers haven't asked the question at all.

Gartner's 2026 survey puts average marketing spend at 7.8% of revenue, but most UK manufacturers have never set a figure at all. What SMEs should budget instead.

UK manufacturers rate LinkedIn highly and spend on paid social, yet most still leave the posting to the owner. Here's what the data shows, and what better looks like.

76% of UK engineering employers can't fill key technical roles, per the IET's 2025 Skills Survey. Weak employer branding is making the shortage worse, and it's fixable at low cost.

CMI data shows most UK manufacturers already make case studies and spec sheets, yet fewer than half call them effective. Where SMEs actually get sales assets built, and how to choose.

Ehrenberg-Bass Institute research says just 5% of B2B buyers are in-market this quarter. For UK engineering and manufacturing SMEs, that changes what marketing should actually do.

Manufacturers and engineering firms get treated as one industrial B2B audience, but their buyers and sales cycles differ. Here's what that means for your marketing.

Nebula's own audit found 60 of 100 UK engineering and manufacturing websites have no case studies. What the gap actually costs, and how to close it.

Most UK engineering and manufacturing SME websites are invisible in search. Verified data on why, and what actually fixes it, not a single blog post.

Why most UK engineering and manufacturing SME websites lose technical buyers before a call ever happens, and the four sales assets that fix it.

What UK manufacturing and engineering SMEs should know before investing in social media: verified data on LinkedIn, video, case studies and employee advocacy.

Where UK manufacturing and engineering SMEs find genuine lead generation and marketing support, what good looks like, and questions to ask before hiring.

Your B2B website may be attracting traffic but still failing to produce suitable enquiries. This article explains the common reasons for weak lead generation and what to fix first.

When a prospect receives an outreach message, they rarely reply in isolation. They check. They may visit the website. They may look at the company LinkedIn page. They may check the founder or director profile. They may skim a deck, one-pager or case study if one is attached. Each touchpoint either supports the message or weakens it. This is why sales-ready marketing matters. A website should explain the business clearly. LinkedIn should make the company look active, credible