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I've worked alongside Anna Soboleva, founder of Nebula, for a while now, and I still don't think I've heard her origin story told properly. So I sat her down and asked. Carol: You've got a genuinely unusual background for someone doing marketing for engineering and manufacturing firms. Where does it actually come from? Anna Soboleva: Before Nebula, I wasn't in marketing at all. I have a science background, biology and genetics, with a Master's in Conservation and Evolution, a

Gartner's 2026 survey puts average marketing spend at 7.8% of revenue, but most UK manufacturers have never set a figure at all. What SMEs should budget instead.

An Anthropic researcher just quit warning of a reckless race to superintelligence, the fourth major AI safety story in six weeks. What it means for a marketing industry already betting everything on AI.

UK manufacturers rate LinkedIn highly and spend on paid social, yet most still leave the posting to the owner. Here's what the data shows, and what better looks like.

76% of UK engineering employers can't fill key technical roles, per the IET's 2025 Skills Survey. Weak employer branding is making the shortage worse, and it's fixable at low cost.

CMI data shows most UK manufacturers already make case studies and spec sheets, yet fewer than half call them effective. Where SMEs actually get sales assets built, and how to choose.

Ehrenberg-Bass Institute research says just 5% of B2B buyers are in-market this quarter. For UK engineering and manufacturing SMEs, that changes what marketing should actually do.

CMI's newest manufacturing marketing research names video the best-performing content format, ahead of case studies and e-books. Most UK technical SMEs still aren't making any.

Gartner's newest B2B buyer data shows AI now shapes supplier research, but buyers still check the answer with a person. What this means for UK technical SMEs.

Manufacturers and engineering firms get treated as one industrial B2B audience, but their buyers and sales cycles differ. Here's what that means for your marketing.

Nebula's own audit found 60 of 100 UK engineering and manufacturing websites have no case studies. What the gap actually costs, and how to close it.

WEBSITE BUILD · LEAD GENERATION A clearer story for Sandown Engineering Live site: sandownengineering.com Client: Sandown Engineering Solutions Project type: Website strategy, messaging, design and build, lead qualification and sales support Sector: Engineering and manufacturing lead generation Overview Sandown Engineering Solutions provides lead generation support to engineering and manufacturing businesses, from identifying target companies and decision-makers through to em

Most UK engineering and manufacturing SME websites are invisible in search. Verified data on why, and what actually fixes it, not a single blog post.

Why most UK engineering and manufacturing SME websites lose technical buyers before a call ever happens, and the four sales assets that fix it.

What UK manufacturing and engineering SMEs should know before investing in social media: verified data on LinkedIn, video, case studies and employee advocacy.

Where UK manufacturing and engineering SMEs find genuine lead generation and marketing support, what good looks like, and questions to ask before hiring.

Nebula reviewed 100 UK engineering and manufacturing websites to assess sector visibility, case-study evidence and sales-support content. Read the findings and methodology.

Learn the Best AI Lead Generation Platforms for UK SMEs in 2026: Nebula Research Rating

Learn how UK SMEs can use AI marketing automation for lead generation, outreach, content, CRM workflows and reporting without adding unnecessary tools.

Your B2B website may be attracting traffic but still failing to produce suitable enquiries. This article explains the common reasons for weak lead generation and what to fix first.