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I've worked alongside Anna Soboleva, founder of Nebula, for a while now, and I still don't think I've heard her origin story told properly. So I sat her down and asked. Carol: You've got a genuinely unusual background for someone doing marketing for engineering and manufacturing firms. Where does it actually come from? Anna Soboleva: Before Nebula, I wasn't in marketing at all. I have a science background, biology and genetics, with a Master's in Conservation and Evolution, a

Ehrenberg-Bass Institute research says just 5% of B2B buyers are in-market this quarter. For UK engineering and manufacturing SMEs, that changes what marketing should actually do.

CMI's newest manufacturing marketing research names video the best-performing content format, ahead of case studies and e-books. Most UK technical SMEs still aren't making any.

Gartner's newest B2B buyer data shows AI now shapes supplier research, but buyers still check the answer with a person. What this means for UK technical SMEs.

Manufacturers and engineering firms get treated as one industrial B2B audience, but their buyers and sales cycles differ. Here's what that means for your marketing.

Nebula's own audit found 60 of 100 UK engineering and manufacturing websites have no case studies. What the gap actually costs, and how to close it.

WEBSITE BUILD · LEAD GENERATION A clearer story for Sandown Engineering Live site: sandownengineering.com Client: Sandown Engineering Solutions Project type: Website strategy, messaging, design and build, lead qualification and sales support Sector: Engineering and manufacturing lead generation Overview Sandown Engineering Solutions provides lead generation support to engineering and manufacturing businesses, from identifying target companies and decision-makers through to em

Most UK engineering and manufacturing SME websites are invisible in search. Verified data on why, and what actually fixes it, not a single blog post.

Why most UK engineering and manufacturing SME websites lose technical buyers before a call ever happens, and the four sales assets that fix it.

What UK manufacturing and engineering SMEs should know before investing in social media: verified data on LinkedIn, video, case studies and employee advocacy.

Where UK manufacturing and engineering SMEs find genuine lead generation and marketing support, what good looks like, and questions to ask before hiring.

Nebula reviewed 100 UK engineering and manufacturing websites to assess sector visibility, case-study evidence and sales-support content. Read the findings and methodology.

Learn the Best AI Lead Generation Platforms for UK SMEs in 2026: Nebula Research Rating

Learn how UK SMEs can use AI marketing automation for lead generation, outreach, content, CRM workflows and reporting without adding unnecessary tools.

Your B2B website may be attracting traffic but still failing to produce suitable enquiries. This article explains the common reasons for weak lead generation and what to fix first.

Technical companies can lose leads when buyers cannot understand the value, see proof or find a clear next step. Watch Nebula's guide.

Nebula supported SEBi Group with a connected set of sales and marketing assets, including a company presentation, sector presentations, sales flyer and sector website pages.

Client Hallmark Engineering Group, EES Solutions and Hadfield Services Project type Brand application, printed marketing materials, brochures, roll-up banners and event support assets Overview Hallmark Engineering Group brings together specialist engineering companies with different services, audiences and brand identities. The challenge was to create professional printed materials for three connected brands: Hallmark Engineering Group, EES Solutions and Hadfield Services. Ea

When a prospect receives an outreach message, they rarely reply in isolation. They check. They may visit the website. They may look at the company LinkedIn page. They may check the founder or director profile. They may skim a deck, one-pager or case study if one is attached. Each touchpoint either supports the message or weakens it. This is why sales-ready marketing matters. A website should explain the business clearly. LinkedIn should make the company look active, credible

A good B2B case study is not a trophy. It is a sales asset.